Dataset statistics
| Number of variables | 16 |
|---|---|
| Number of observations | 1000 |
| Missing cells | 1270 |
| Missing cells (%) | 7.9% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 527.2 KiB |
| Average record size in memory | 539.9 B |
Variable types
| DateTime | 1 |
|---|---|
| Categorical | 7 |
| Numeric | 8 |
source has constant value "Offline" | Constant |
adstock_alpha is highly overall correlated with c0 and 4 other fields | High correlation |
c0 is highly overall correlated with adstock_alpha and 4 other fields | High correlation |
c1 is highly overall correlated with adstock_alpha and 4 other fields | High correlation |
c2 is highly overall correlated with adstock_alpha and 4 other fields | High correlation |
c3 is highly overall correlated with adstock_alpha and 4 other fields | High correlation |
carryover_contribution is highly overall correlated with imme_contribution and 2 other fields | High correlation |
factors is highly overall correlated with adstock_alpha and 4 other fields | High correlation |
imme_contribution is highly overall correlated with carryover_contribution and 2 other fields | High correlation |
spend is highly overall correlated with carryover_contribution and 2 other fields | High correlation |
total_contribution is highly overall correlated with carryover_contribution and 2 other fields | High correlation |
spend has 45 (4.5%) missing values | Missing |
adstock_alpha has 245 (24.5%) missing values | Missing |
imme_contribution has 245 (24.5%) missing values | Missing |
carryover_contribution has 245 (24.5%) missing values | Missing |
saturation_lam has 245 (24.5%) missing values | Missing |
saturation_beta has 245 (24.5%) missing values | Missing |
total_contribution has 167 (16.7%) zeros | Zeros |
spend has 252 (25.2%) zeros | Zeros |
imme_contribution has 150 (15.0%) zeros | Zeros |
carryover_contribution has 150 (15.0%) zeros | Zeros |
Reproduction
| Analysis started | 2026-01-27 03:55:59.388506 |
|---|---|
| Analysis finished | 2026-01-27 03:56:07.464687 |
| Duration | 8.08 seconds |
| Software version | ydata-profiling v0.0.dev0 |
| Download configuration | config.json |
date
Date
| Distinct | 52 |
|---|---|
| Distinct (%) | 5.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 15.6 KiB |
| Minimum | 2021-01-01 00:00:00 |
|---|---|
| Maximum | 2025-04-01 00:00:00 |
factors
Categorical
HIGH CORRELATION 
| Distinct | 49 |
|---|---|
| Distinct (%) | 4.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 83.0 KiB |
| atl_ip_spend | 30 |
|---|---|
| ec_tmall_livestream_spend | 26 |
| atl_dy_kos_spend | 25 |
| atl_dy_kos_feeds_spend | 25 |
| atl_ott_spend | 25 |
| Other values (44) |
Length
| Max length | 33 |
|---|---|
| Median length | 28 |
| Mean length | 20.039 |
| Min length | 9 |
Characters and Unicode
| Total characters | 20039 |
|---|---|
| Distinct characters | 28 |
| Distinct categories | 1 ? |
| Distinct scripts | 1 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | atl_dy_kol_feeds_spend |
|---|---|
| 2nd row | atl_dy_kos_feeds_spend |
| 3rd row | ctrl_top5_market_share_std |
| 4th row | atl_dy_kos_spend |
| 5th row | ec_dy_expert_live_spend |
Common Values
| Value | Count | Frequency (%) |
| atl_ip_spend | 30 | 3.0% |
| ec_tmall_livestream_spend | 26 | 2.6% |
| atl_dy_kos_spend | 25 | 2.5% |
| atl_dy_kos_feeds_spend | 25 | 2.5% |
| atl_ott_spend | 25 | 2.5% |
| ec_dy_expert_live_spend | 24 | 2.4% |
| ddt_exhibition_spend | 24 | 2.4% |
| ctrl_own_brand_npd_std | 24 | 2.4% |
| intercept | 24 | 2.4% |
| tmkt_pg_st_spend | 23 | 2.3% |
| Other values (39) | 750 |
Length
| Value | Count | Frequency (%) |
| atl_ip_spend | 30 | 3.0% |
| ec_tmall_livestream_spend | 26 | 2.6% |
| atl_dy_kos_spend | 25 | 2.5% |
| atl_dy_kos_feeds_spend | 25 | 2.5% |
| atl_ott_spend | 25 | 2.5% |
| ec_dy_expert_live_spend | 24 | 2.4% |
| ddt_exhibition_spend | 24 | 2.4% |
| ctrl_own_brand_npd_std | 24 | 2.4% |
| intercept | 24 | 2.4% |
| ec_tmall_cps_spend | 23 | 2.3% |
| Other values (39) | 750 |
Most occurring characters
| Value | Count | Frequency (%) |
| _ | 3001 | |
| t | 1966 | |
| d | 1795 | |
| e | 1784 | |
| s | 1657 | 8.3% |
| p | 1321 | 6.6% |
| n | 1309 | 6.5% |
| l | 1057 | 5.3% |
| a | 975 | 4.9% |
| o | 842 | 4.2% |
| Other values (18) | 4332 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 20039 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| _ | 3001 | |
| t | 1966 | |
| d | 1795 | |
| e | 1784 | |
| s | 1657 | 8.3% |
| p | 1321 | 6.6% |
| n | 1309 | 6.5% |
| l | 1057 | 5.3% |
| a | 975 | 4.9% |
| o | 842 | 4.2% |
| Other values (18) | 4332 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 20039 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| _ | 3001 | |
| t | 1966 | |
| d | 1795 | |
| e | 1784 | |
| s | 1657 | 8.3% |
| p | 1321 | 6.6% |
| n | 1309 | 6.5% |
| l | 1057 | 5.3% |
| a | 975 | 4.9% |
| o | 842 | 4.2% |
| Other values (18) | 4332 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 20039 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| _ | 3001 | |
| t | 1966 | |
| d | 1795 | |
| e | 1784 | |
| s | 1657 | 8.3% |
| p | 1321 | 6.6% |
| n | 1309 | 6.5% |
| l | 1057 | 5.3% |
| a | 975 | 4.9% |
| o | 842 | 4.2% |
| Other values (18) | 4332 |
total_contribution
Real number (ℝ)
HIGH CORRELATION  ZEROS 
| Distinct | 805 |
|---|---|
| Distinct (%) | 80.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1291978.3 |
| Minimum | -6880378.7 |
|---|---|
| Maximum | 41734464 |
| Zeros | 167 |
| Zeros (%) | 16.7% |
| Negative | 50 |
| Negative (%) | 5.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | -6880378.7 |
|---|---|
| 5-th percentile | -1271.0002 |
| Q1 | 4231.3844 |
| median | 121367.68 |
| Q3 | 408496.07 |
| 95-th percentile | 3506398 |
| Maximum | 41734464 |
| Range | 48614842 |
| Interquartile range (IQR) | 404264.69 |
Descriptive statistics
| Standard deviation | 6166852.8 |
|---|---|
| Coefficient of variation (CV) | 4.773186 |
| Kurtosis | 35.041757 |
| Mean | 1291978.3 |
| Median Absolute Deviation (MAD) | 121367.68 |
| Skewness | 5.9886654 |
| Sum | 1.2919783 × 109 |
| Variance | 3.8030073 × 1013 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 167 | 16.7% |
| 220406.3033 | 9 | 0.9% |
| -258506.7076 | 4 | 0.4% |
| -3817697.712 | 3 | 0.3% |
| -988279.1761 | 3 | 0.3% |
| 3506397.999 | 3 | 0.3% |
| -1016875.217 | 2 | 0.2% |
| -2264068.03 | 2 | 0.2% |
| 1047439.291 | 2 | 0.2% |
| 1088442.252 | 2 | 0.2% |
| Other values (795) | 803 |
| Value | Count | Frequency (%) |
| -6880378.72 | 2 | |
| -3817697.712 | 3 | |
| -3103940.543 | 1 | 0.1% |
| -2980744.464 | 1 | 0.1% |
| -2438619.815 | 1 | 0.1% |
| -2311851.83 | 2 | |
| -2264068.03 | 2 | |
| -2084918.077 | 1 | 0.1% |
| -2043232.269 | 1 | 0.1% |
| -1860163.728 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 41734463.53 | 1 | |
| 41728475.09 | 1 | |
| 41601776.73 | 1 | |
| 41454682.92 | 1 | |
| 41402253.32 | 1 | |
| 41379899.64 | 1 | |
| 41178298.33 | 1 | |
| 41072843.54 | 1 | |
| 41039024.48 | 1 | |
| 40984459.86 | 1 |
spend
Real number (ℝ)
HIGH CORRELATION  MISSING  ZEROS 
| Distinct | 671 |
|---|---|
| Distinct (%) | 70.3% |
| Missing | 45 |
| Missing (%) | 4.5% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 359264.06 |
| Minimum | 0 |
|---|---|
| Maximum | 4324718 |
| Zeros | 252 |
| Zeros (%) | 25.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 53340.897 |
| Q3 | 453858.91 |
| 95-th percentile | 1674901 |
| Maximum | 4324718 |
| Range | 4324718 |
| Interquartile range (IQR) | 453858.91 |
Descriptive statistics
| Standard deviation | 605209.91 |
|---|---|
| Coefficient of variation (CV) | 1.6845824 |
| Kurtosis | 6.9498735 |
| Mean | 359264.06 |
| Median Absolute Deviation (MAD) | 53340.897 |
| Skewness | 2.4341402 |
| Sum | 3.4309717 × 108 |
| Variance | 3.6627903 × 1011 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 252 | 25.2% |
| 0.7986954913 | 9 | 0.9% |
| 1 | 7 | 0.7% |
| 0.1094601802 | 4 | 0.4% |
| 0.6803149606 | 3 | 0.3% |
| 785700 | 3 | 0.3% |
| 94340 | 2 | 0.2% |
| 1504200 | 2 | 0.2% |
| 1067150 | 2 | 0.2% |
| 0.7 | 2 | 0.2% |
| Other values (661) | 669 | |
| (Missing) | 45 | 4.5% |
| Value | Count | Frequency (%) |
| 0 | 252 | |
| 0.01076365943 | 1 | 0.1% |
| 0.1015533991 | 1 | 0.1% |
| 0.1094601802 | 4 | 0.4% |
| 0.1160676895 | 1 | 0.1% |
| 0.1340448826 | 1 | 0.1% |
| 0.1396153015 | 1 | 0.1% |
| 0.1421610411 | 1 | 0.1% |
| 0.1980116706 | 1 | 0.1% |
| 0.2926734385 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 4324718 | 1 | |
| 3882306 | 1 | |
| 3436807 | 1 | |
| 3225204.705 | 1 | |
| 3064597.434 | 1 | |
| 2963543.301 | 1 | |
| 2919383.468 | 1 | |
| 2823394.988 | 1 | |
| 2752941.88 | 1 | |
| 2752238 | 1 |
year
Categorical
| Distinct | 5 |
|---|---|
| Distinct (%) | 0.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 67.4 KiB |
| 2022 | |
|---|---|
| 2021 | |
| 2024 | |
| 2023 | |
| 2025 |
Length
| Max length | 4 |
|---|---|
| Median length | 4 |
| Mean length | 4 |
| Min length | 4 |
Characters and Unicode
| Total characters | 4000 |
|---|---|
| Distinct characters | 6 |
| Distinct categories | 1 ? |
| Distinct scripts | 1 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 2021 |
|---|---|
| 2nd row | 2024 |
| 3rd row | 2021 |
| 4th row | 2023 |
| 5th row | 2023 |
Common Values
| Value | Count | Frequency (%) |
| 2022 | 237 | |
| 2021 | 231 | |
| 2024 | 230 | |
| 2023 | 222 | |
| 2025 | 80 | 8.0% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 2022 | 237 | |
| 2021 | 231 | |
| 2024 | 230 | |
| 2023 | 222 | |
| 2025 | 80 | 8.0% |
Most occurring characters
| Value | Count | Frequency (%) |
| 2 | 2237 | |
| 0 | 1000 | |
| 1 | 231 | 5.8% |
| 4 | 230 | 5.8% |
| 3 | 222 | 5.5% |
| 5 | 80 | 2.0% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4000 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 2 | 2237 | |
| 0 | 1000 | |
| 1 | 231 | 5.8% |
| 4 | 230 | 5.8% |
| 3 | 222 | 5.5% |
| 5 | 80 | 2.0% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4000 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 2 | 2237 | |
| 0 | 1000 | |
| 1 | 231 | 5.8% |
| 4 | 230 | 5.8% |
| 3 | 222 | 5.5% |
| 5 | 80 | 2.0% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4000 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 2 | 2237 | |
| 0 | 1000 | |
| 1 | 231 | 5.8% |
| 4 | 230 | 5.8% |
| 3 | 222 | 5.5% |
| 5 | 80 | 2.0% |
month
Real number (ℝ)
| Distinct | 12 |
|---|---|
| Distinct (%) | 1.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 6.247 |
| Minimum | 1 |
|---|---|
| Maximum | 12 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 3 |
| median | 6 |
| Q3 | 9 |
| 95-th percentile | 12 |
| Maximum | 12 |
| Range | 11 |
| Interquartile range (IQR) | 6 |
Descriptive statistics
| Standard deviation | 3.4371216 |
|---|---|
| Coefficient of variation (CV) | 0.55020355 |
| Kurtosis | -1.1999291 |
| Mean | 6.247 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | 0.10213124 |
| Sum | 6247 |
| Variance | 11.813805 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 2 | 96 | |
| 4 | 95 | |
| 3 | 91 | |
| 7 | 88 | |
| 1 | 87 | |
| 6 | 84 | |
| 8 | 81 | |
| 9 | 79 | |
| 5 | 76 | |
| 12 | 76 | |
| Other values (2) | 147 |
| Value | Count | Frequency (%) |
| 1 | 87 | |
| 2 | 96 | |
| 3 | 91 | |
| 4 | 95 | |
| 5 | 76 | |
| 6 | 84 | |
| 7 | 88 | |
| 8 | 81 | |
| 9 | 79 | |
| 10 | 73 |
| Value | Count | Frequency (%) |
| 12 | 76 | |
| 11 | 74 | |
| 10 | 73 | |
| 9 | 79 | |
| 8 | 81 | |
| 7 | 88 | |
| 6 | 84 | |
| 5 | 76 | |
| 4 | 95 | |
| 3 | 91 |
source
Categorical
CONSTANT 
| Distinct | 1 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 70.3 KiB |
| Offline |
|---|
Length
| Max length | 7 |
|---|---|
| Median length | 7 |
| Mean length | 7 |
| Min length | 7 |
Characters and Unicode
| Total characters | 7000 |
|---|---|
| Distinct characters | 6 |
| Distinct categories | 1 ? |
| Distinct scripts | 1 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Offline |
|---|---|
| 2nd row | Offline |
| 3rd row | Offline |
| 4th row | Offline |
| 5th row | Offline |
Common Values
| Value | Count | Frequency (%) |
| Offline | 1000 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| offline | 1000 |
Most occurring characters
| Value | Count | Frequency (%) |
| f | 2000 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| e | 1000 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 7000 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| f | 2000 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| e | 1000 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 7000 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| f | 2000 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| e | 1000 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 7000 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| f | 2000 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| e | 1000 |
c0
Categorical
HIGH CORRELATION 
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 71.6 KiB |
| Offline | |
|---|---|
| base_Offline |
Length
| Max length | 12 |
|---|---|
| Median length | 7 |
| Mean length | 8.315 |
| Min length | 7 |
Characters and Unicode
| Total characters | 8315 |
|---|---|
| Distinct characters | 10 |
| Distinct categories | 1 ? |
| Distinct scripts | 1 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Offline |
|---|---|
| 2nd row | Offline |
| 3rd row | base_Offline |
| 4th row | Offline |
| 5th row | Offline |
Common Values
| Value | Count | Frequency (%) |
| Offline | 737 | |
| base_Offline | 263 | 26.3% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| offline | 737 | |
| base_offline | 263 | 26.3% |
Most occurring characters
| Value | Count | Frequency (%) |
| f | 2000 | |
| e | 1263 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| b | 263 | 3.2% |
| a | 263 | 3.2% |
| s | 263 | 3.2% |
| _ | 263 | 3.2% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 8315 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| f | 2000 | |
| e | 1263 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| b | 263 | 3.2% |
| a | 263 | 3.2% |
| s | 263 | 3.2% |
| _ | 263 | 3.2% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 8315 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| f | 2000 | |
| e | 1263 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| b | 263 | 3.2% |
| a | 263 | 3.2% |
| s | 263 | 3.2% |
| _ | 263 | 3.2% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 8315 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| f | 2000 | |
| e | 1263 | |
| O | 1000 | |
| l | 1000 | |
| i | 1000 | |
| n | 1000 | |
| b | 263 | 3.2% |
| a | 263 | 3.2% |
| s | 263 | 3.2% |
| _ | 263 | 3.2% |
c1
Categorical
HIGH CORRELATION 
| Distinct | 5 |
|---|---|
| Distinct (%) | 0.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 66.5 KiB |
| ATL | |
|---|---|
| Base | |
| EC | |
| DDT | |
| TMKT |
Length
| Max length | 4 |
|---|---|
| Median length | 3 |
| Mean length | 3.136 |
| Min length | 2 |
Characters and Unicode
| Total characters | 3136 |
|---|---|
| Distinct characters | 12 |
| Distinct categories | 1 ? |
| Distinct scripts | 1 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | ATL |
|---|---|
| 2nd row | ATL |
| 3rd row | Base |
| 4th row | ATL |
| 5th row | EC |
Common Values
| Value | Count | Frequency (%) |
| ATL | 279 | |
| Base | 263 | |
| EC | 222 | |
| DDT | 141 | |
| TMKT | 95 | 9.5% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| atl | 279 | |
| base | 263 | |
| ec | 222 | |
| ddt | 141 | |
| tmkt | 95 | 9.5% |
Most occurring characters
| Value | Count | Frequency (%) |
| T | 610 | |
| D | 282 | |
| A | 279 | |
| L | 279 | |
| B | 263 | |
| a | 263 | |
| s | 263 | |
| e | 263 | |
| E | 222 | 7.1% |
| C | 222 | 7.1% |
| Other values (2) | 190 | 6.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 3136 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| T | 610 | |
| D | 282 | |
| A | 279 | |
| L | 279 | |
| B | 263 | |
| a | 263 | |
| s | 263 | |
| e | 263 | |
| E | 222 | 7.1% |
| C | 222 | 7.1% |
| Other values (2) | 190 | 6.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 3136 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| T | 610 | |
| D | 282 | |
| A | 279 | |
| L | 279 | |
| B | 263 | |
| a | 263 | |
| s | 263 | |
| e | 263 | |
| E | 222 | 7.1% |
| C | 222 | 7.1% |
| Other values (2) | 190 | 6.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 3136 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| T | 610 | |
| D | 282 | |
| A | 279 | |
| L | 279 | |
| B | 263 | |
| a | 263 | |
| s | 263 | |
| e | 263 | |
| E | 222 | 7.1% |
| C | 222 | 7.1% |
| Other values (2) | 190 | 6.1% |
c2
Categorical
HIGH CORRELATION 
| Distinct | 7 |
|---|---|
| Distinct (%) | 0.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 67.6 KiB |
| ATL | |
|---|---|
| EC | |
| control | |
| DDT | |
| TMKT | |
| Other values (2) |
Length
| Max length | 18 |
|---|---|
| Median length | 9 |
| Mean length | 4.204 |
| Min length | 2 |
Characters and Unicode
| Total characters | 4204 |
|---|---|
| Distinct characters | 21 |
| Distinct categories | 1 ? |
| Distinct scripts | 1 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | ATL |
|---|---|
| 2nd row | ATL |
| 3rd row | control |
| 4th row | ATL |
| 5th row | EC |
Common Values
| Value | Count | Frequency (%) |
| ATL | 279 | |
| EC | 222 | |
| control | 218 | |
| DDT | 141 | |
| TMKT | 95 | 9.5% |
| intercept | 24 | 2.4% |
| yearly_seasonality | 21 | 2.1% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| atl | 279 | |
| ec | 222 | |
| control | 218 | |
| ddt | 141 | |
| tmkt | 95 | 9.5% |
| intercept | 24 | 2.4% |
| yearly_seasonality | 21 | 2.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| T | 610 | |
| o | 457 | |
| t | 287 | 6.8% |
| D | 282 | 6.7% |
| A | 279 | 6.6% |
| L | 279 | 6.6% |
| r | 263 | 6.3% |
| n | 263 | 6.3% |
| l | 260 | 6.2% |
| c | 242 | 5.8% |
| Other values (11) | 982 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4204 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| T | 610 | |
| o | 457 | |
| t | 287 | 6.8% |
| D | 282 | 6.7% |
| A | 279 | 6.6% |
| L | 279 | 6.6% |
| r | 263 | 6.3% |
| n | 263 | 6.3% |
| l | 260 | 6.2% |
| c | 242 | 5.8% |
| Other values (11) | 982 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4204 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| T | 610 | |
| o | 457 | |
| t | 287 | 6.8% |
| D | 282 | 6.7% |
| A | 279 | 6.6% |
| L | 279 | 6.6% |
| r | 263 | 6.3% |
| n | 263 | 6.3% |
| l | 260 | 6.2% |
| c | 242 | 5.8% |
| Other values (11) | 982 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4204 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| T | 610 | |
| o | 457 | |
| t | 287 | 6.8% |
| D | 282 | 6.7% |
| A | 279 | 6.6% |
| L | 279 | 6.6% |
| r | 263 | 6.3% |
| n | 263 | 6.3% |
| l | 260 | 6.2% |
| c | 242 | 5.8% |
| Other values (11) | 982 |
c3
Categorical
HIGH CORRELATION 
| Distinct | 17 |
|---|---|
| Distinct (%) | 1.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 71.5 KiB |
| ATL | |
|---|---|
| EC | |
| DDT | |
| TMKT | |
| intercept | 24 |
| Other values (12) |
Length
| Max length | 32 |
|---|---|
| Median length | 31 |
| Mean length | 8.174 |
| Min length | 2 |
Characters and Unicode
| Total characters | 8174 |
|---|---|
| Distinct characters | 32 |
| Distinct categories | 1 ? |
| Distinct scripts | 1 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | ATL |
|---|---|
| 2nd row | ATL |
| 3rd row | ctrl_top5_market_share_std |
| 4th row | ATL |
| 5th row | EC |
Common Values
| Value | Count | Frequency (%) |
| ATL | 279 | |
| EC | 222 | |
| DDT | 141 | |
| TMKT | 95 | 9.5% |
| intercept | 24 | 2.4% |
| ctrl_own_brand_npd_std | 24 | 2.4% |
| ctrl_macro_trscg_p_std | 23 | 2.3% |
| ctrl_competitor_asp_std | 21 | 2.1% |
| ctrl_competitor_total_sales_std | 21 | 2.1% |
| ctrl_own_brand_discount_rate_std | 21 | 2.1% |
| Other values (7) | 129 |
Length
| Value | Count | Frequency (%) |
| atl | 279 | |
| ec | 222 | |
| ddt | 141 | |
| tmkt | 95 | 9.5% |
| intercept | 24 | 2.4% |
| ctrl_own_brand_npd_std | 24 | 2.4% |
| ctrl_macro_trscg_p_std | 23 | 2.3% |
| ctrl_own_brand_discount_rate_std | 21 | 2.1% |
| yearly_seasonality | 21 | 2.1% |
| ctrl_competitor_total_sales_std | 21 | 2.1% |
| Other values (7) | 129 |
Most occurring characters
| Value | Count | Frequency (%) |
| _ | 881 | 10.8% |
| t | 804 | 9.8% |
| T | 610 | 7.5% |
| r | 527 | 6.4% |
| c | 415 | 5.1% |
| s | 405 | 5.0% |
| d | 400 | 4.9% |
| o | 395 | 4.8% |
| n | 346 | 4.2% |
| l | 340 | 4.2% |
| Other values (22) | 3051 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 8174 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| _ | 881 | 10.8% |
| t | 804 | 9.8% |
| T | 610 | 7.5% |
| r | 527 | 6.4% |
| c | 415 | 5.1% |
| s | 405 | 5.0% |
| d | 400 | 4.9% |
| o | 395 | 4.8% |
| n | 346 | 4.2% |
| l | 340 | 4.2% |
| Other values (22) | 3051 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 8174 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| _ | 881 | 10.8% |
| t | 804 | 9.8% |
| T | 610 | 7.5% |
| r | 527 | 6.4% |
| c | 415 | 5.1% |
| s | 405 | 5.0% |
| d | 400 | 4.9% |
| o | 395 | 4.8% |
| n | 346 | 4.2% |
| l | 340 | 4.2% |
| Other values (22) | 3051 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 8174 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| _ | 881 | 10.8% |
| t | 804 | 9.8% |
| T | 610 | 7.5% |
| r | 527 | 6.4% |
| c | 415 | 5.1% |
| s | 405 | 5.0% |
| d | 400 | 4.9% |
| o | 395 | 4.8% |
| n | 346 | 4.2% |
| l | 340 | 4.2% |
| Other values (22) | 3051 |
adstock_alpha
Real number (ℝ)
HIGH CORRELATION  MISSING 
| Distinct | 37 |
|---|---|
| Distinct (%) | 4.9% |
| Missing | 245 |
| Missing (%) | 24.5% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.34833728 |
| Minimum | 0.15208842 |
|---|---|
| Maximum | 0.5396742 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | 0.15208842 |
|---|---|
| 5-th percentile | 0.19324492 |
| Q1 | 0.25065067 |
| median | 0.36675043 |
| Q3 | 0.44450253 |
| 95-th percentile | 0.49995468 |
| Maximum | 0.5396742 |
| Range | 0.38758578 |
| Interquartile range (IQR) | 0.19385186 |
Descriptive statistics
| Standard deviation | 0.10223268 |
|---|---|
| Coefficient of variation (CV) | 0.29348763 |
| Kurtosis | -1.1388407 |
| Mean | 0.34833728 |
| Median Absolute Deviation (MAD) | 0.10222627 |
| Skewness | -0.03100824 |
| Sum | 262.99465 |
| Variance | 0.010451522 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.4537456717 | 30 | 3.0% |
| 0.2015771648 | 26 | 2.6% |
| 0.4745182302 | 25 | 2.5% |
| 0.3872391098 | 25 | 2.5% |
| 0.3915610042 | 25 | 2.5% |
| 0.1520884173 | 24 | 2.4% |
| 0.4445617273 | 24 | 2.4% |
| 0.246045076 | 23 | 2.3% |
| 0.3360199254 | 23 | 2.3% |
| 0.2506506721 | 23 | 2.3% |
| Other values (27) | 507 | |
| (Missing) | 245 |
| Value | Count | Frequency (%) |
| 0.1520884173 | 24 | |
| 0.1932449154 | 23 | |
| 0.2015771648 | 26 | |
| 0.246045076 | 23 | |
| 0.2483098525 | 19 | |
| 0.2485899787 | 19 | |
| 0.2489862168 | 15 | |
| 0.2503846768 | 20 | |
| 0.2506397608 | 15 | |
| 0.2506506721 | 23 |
| Value | Count | Frequency (%) |
| 0.5396741956 | 16 | |
| 0.5000080459 | 20 | |
| 0.4999546848 | 17 | |
| 0.4982660608 | 21 | |
| 0.4745182302 | 25 | |
| 0.4689766964 | 16 | |
| 0.4627234416 | 18 | |
| 0.4537456717 | 30 | |
| 0.4445617273 | 24 | |
| 0.4445025317 | 16 |
imme_contribution
Real number (ℝ)
HIGH CORRELATION  MISSING  ZEROS 
| Distinct | 606 |
|---|---|
| Distinct (%) | 80.3% |
| Missing | 245 |
| Missing (%) | 24.5% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 117925.07 |
| Minimum | 0 |
|---|---|
| Maximum | 924824.17 |
| Zeros | 150 |
| Zeros (%) | 15.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 4005.9864 |
| median | 60861.875 |
| Q3 | 140956.06 |
| 95-th percentile | 455871.6 |
| Maximum | 924824.17 |
| Range | 924824.17 |
| Interquartile range (IQR) | 136950.07 |
Descriptive statistics
| Standard deviation | 169960.58 |
|---|---|
| Coefficient of variation (CV) | 1.4412591 |
| Kurtosis | 6.6604671 |
| Mean | 117925.07 |
| Median Absolute Deviation (MAD) | 60216.332 |
| Skewness | 2.435648 |
| Sum | 89033428 |
| Variance | 2.88866 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 150 | 15.0% |
| 22943.90215 | 1 | 0.1% |
| 112756.8344 | 1 | 0.1% |
| 540833.6415 | 1 | 0.1% |
| 129603.7612 | 1 | 0.1% |
| 53317.15336 | 1 | 0.1% |
| 189017.3131 | 1 | 0.1% |
| 74179.66534 | 1 | 0.1% |
| 80298.0076 | 1 | 0.1% |
| 71752.72372 | 1 | 0.1% |
| Other values (596) | 596 | |
| (Missing) | 245 |
| Value | Count | Frequency (%) |
| 0 | 150 | |
| 25.79190899 | 1 | 0.1% |
| 57.18438607 | 1 | 0.1% |
| 86.63099075 | 1 | 0.1% |
| 141.2170008 | 1 | 0.1% |
| 176.2275872 | 1 | 0.1% |
| 185.7806249 | 1 | 0.1% |
| 210.2691828 | 1 | 0.1% |
| 271.8212256 | 1 | 0.1% |
| 337.8302293 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 924824.1718 | 1 | |
| 916056.215 | 1 | |
| 915527.0636 | 1 | |
| 913569.1524 | 1 | |
| 898570.5718 | 1 | |
| 884261.0841 | 1 | |
| 875323.5006 | 1 | |
| 871766.4363 | 1 | |
| 865874.6424 | 1 | |
| 847648.4668 | 1 |
carryover_contribution
Real number (ℝ)
HIGH CORRELATION  MISSING  ZEROS 
| Distinct | 606 |
|---|---|
| Distinct (%) | 80.3% |
| Missing | 245 |
| Missing (%) | 24.5% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 74889.637 |
| Minimum | 0 |
|---|---|
| Maximum | 1084240.2 |
| Zeros | 150 |
| Zeros (%) | 15.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 1654.5677 |
| median | 25413.468 |
| Q3 | 74356.498 |
| 95-th percentile | 288096.47 |
| Maximum | 1084240.2 |
| Range | 1084240.2 |
| Interquartile range (IQR) | 72701.93 |
Descriptive statistics
| Standard deviation | 149080.22 |
|---|---|
| Coefficient of variation (CV) | 1.9906656 |
| Kurtosis | 23.442083 |
| Mean | 74889.637 |
| Median Absolute Deviation (MAD) | 25413.468 |
| Skewness | 4.416611 |
| Sum | 56541676 |
| Variance | 2.2224913 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 150 | 15.0% |
| 14499.58113 | 1 | 0.1% |
| 37303.49378 | 1 | 0.1% |
| 273699.2974 | 1 | 0.1% |
| 42876.98502 | 1 | 0.1% |
| 13460.93841 | 1 | 0.1% |
| 120450.6669 | 1 | 0.1% |
| 43577.24404 | 1 | 0.1% |
| 41023.56776 | 1 | 0.1% |
| 59601.3361 | 1 | 0.1% |
| Other values (596) | 596 | |
| (Missing) | 245 |
| Value | Count | Frequency (%) |
| 0 | 150 | |
| 6.178027714 | 1 | 0.1% |
| 24.96026014 | 1 | 0.1% |
| 37.81333008 | 1 | 0.1% |
| 46.64897199 | 1 | 0.1% |
| 58.21420744 | 1 | 0.1% |
| 69.45935097 | 1 | 0.1% |
| 112.9946366 | 1 | 0.1% |
| 142.0337012 | 1 | 0.1% |
| 154.3185108 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 1084240.197 | 1 | |
| 1073960.869 | 1 | |
| 1073340.506 | 1 | |
| 1071045.101 | 1 | |
| 1053461.149 | 1 | |
| 1036685.071 | 1 | |
| 1022036.666 | 1 | |
| 1015129.277 | 1 | |
| 987538.8271 | 1 | |
| 905705.3036 | 1 |
saturation_lam
Real number (ℝ)
MISSING 
| Distinct | 37 |
|---|---|
| Distinct (%) | 4.9% |
| Missing | 245 |
| Missing (%) | 24.5% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.0762712 |
| Minimum | 0.33421412 |
|---|---|
| Maximum | 6.0008514 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | 0.33421412 |
|---|---|
| 5-th percentile | 0.66521806 |
| Q1 | 1.3591955 |
| median | 1.8323941 |
| Q3 | 2.3645662 |
| 95-th percentile | 4.0138641 |
| Maximum | 6.0008514 |
| Range | 5.6666372 |
| Interquartile range (IQR) | 1.0053707 |
Descriptive statistics
| Standard deviation | 1.034103 |
|---|---|
| Coefficient of variation (CV) | 0.49805777 |
| Kurtosis | 3.2122727 |
| Mean | 2.0762712 |
| Median Absolute Deviation (MAD) | 0.498372 |
| Skewness | 1.5812987 |
| Sum | 1567.5847 |
| Variance | 1.069369 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 2.377180623 | 30 | 3.0% |
| 3.983940273 | 26 | 2.6% |
| 1.832394135 | 25 | 2.5% |
| 1.959947802 | 25 | 2.5% |
| 1.579286762 | 25 | 2.5% |
| 2.633878769 | 24 | 2.4% |
| 1.288084619 | 24 | 2.4% |
| 2.333510783 | 23 | 2.3% |
| 1.598818577 | 23 | 2.3% |
| 4.01386408 | 23 | 2.3% |
| Other values (27) | 507 | |
| (Missing) | 245 |
| Value | Count | Frequency (%) |
| 0.3342141249 | 20 | |
| 0.6652180642 | 19 | |
| 0.9844153854 | 15 | |
| 1.288084619 | 24 | |
| 1.323569041 | 15 | |
| 1.324214624 | 18 | |
| 1.326657245 | 21 | |
| 1.32713139 | 21 | |
| 1.334022131 | 20 | |
| 1.359195489 | 22 |
| Value | Count | Frequency (%) |
| 6.000851374 | 15 | |
| 4.698029348 | 15 | |
| 4.01386408 | 23 | |
| 3.983940273 | 26 | |
| 3.334208432 | 19 | |
| 2.665447683 | 20 | |
| 2.633878769 | 24 | |
| 2.377180623 | 30 | |
| 2.364566237 | 23 | |
| 2.333510783 | 23 |
saturation_beta
Real number (ℝ)
MISSING 
| Distinct | 37 |
|---|---|
| Distinct (%) | 4.9% |
| Missing | 245 |
| Missing (%) | 24.5% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.011754277 |
| Minimum | 0.0015232275 |
|---|---|
| Maximum | 0.044895893 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 15.6 KiB |
Quantile statistics
| Minimum | 0.0015232275 |
|---|---|
| 5-th percentile | 0.0017965323 |
| Q1 | 0.0047264541 |
| median | 0.0083888894 |
| Q3 | 0.0140037 |
| 95-th percentile | 0.035437178 |
| Maximum | 0.044895893 |
| Range | 0.043372666 |
| Interquartile range (IQR) | 0.0092772463 |
Descriptive statistics
| Standard deviation | 0.010048915 |
|---|---|
| Coefficient of variation (CV) | 0.8549156 |
| Kurtosis | 2.363903 |
| Mean | 0.011754277 |
| Median Absolute Deviation (MAD) | 0.0044960704 |
| Skewness | 1.6897087 |
| Sum | 8.8744794 |
| Variance | 0.00010098069 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.01875606206 | 30 | 3.0% |
| 0.003892819044 | 26 | 2.6% |
| 0.02427601767 | 25 | 2.5% |
| 0.00518681978 | 25 | 2.5% |
| 0.009442132485 | 25 | 2.5% |
| 0.004126222597 | 24 | 2.4% |
| 0.006371321615 | 24 | 2.4% |
| 0.008388889425 | 23 | 2.3% |
| 0.03543717775 | 23 | 2.3% |
| 0.003223064762 | 23 | 2.3% |
| Other values (27) | 507 | |
| (Missing) | 245 |
| Value | Count | Frequency (%) |
| 0.001523227534 | 15 | |
| 0.001715687929 | 15 | |
| 0.001796532264 | 20 | |
| 0.003223064762 | 23 | |
| 0.003244253067 | 16 | |
| 0.003460939638 | 19 | |
| 0.003892819044 | 26 | |
| 0.004126222597 | 24 | |
| 0.004571608604 | 20 | |
| 0.004726454074 | 19 |
| Value | Count | Frequency (%) |
| 0.04489589319 | 16 | |
| 0.03921022512 | 21 | |
| 0.03543717775 | 23 | |
| 0.02427601767 | 25 | |
| 0.02416057794 | 23 | |
| 0.0203305953 | 15 | |
| 0.01875606206 | 30 | |
| 0.01566989691 | 20 | |
| 0.01400370033 | 22 | |
| 0.01355461115 | 16 |
| adstock_alpha | c0 | c1 | c2 | c3 | carryover_contribution | factors | imme_contribution | month | saturation_beta | saturation_lam | spend | total_contribution | year | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| adstock_alpha | 1.000 | 0.670 | 0.679 | 0.679 | 0.679 | 0.169 | 0.982 | -0.017 | -0.012 | 0.329 | -0.329 | -0.121 | 0.055 | 0.000 |
| c0 | 0.670 | 1.000 | 0.998 | 0.997 | 0.992 | -0.068 | 0.976 | -0.049 | -0.031 | 0.086 | -0.198 | -0.294 | 0.262 | 0.000 |
| c1 | 0.679 | 0.998 | 1.000 | 0.999 | 0.994 | -0.035 | 0.978 | 0.060 | -0.003 | -0.370 | 0.240 | 0.211 | -0.058 | 0.000 |
| c2 | 0.679 | 0.997 | 0.999 | 1.000 | 0.995 | -0.053 | 0.979 | 0.045 | -0.030 | -0.321 | 0.172 | -0.098 | 0.225 | 0.000 |
| c3 | 0.679 | 0.992 | 0.994 | 0.995 | 1.000 | -0.053 | 0.984 | 0.045 | -0.029 | -0.321 | 0.172 | -0.098 | 0.235 | 0.000 |
| carryover_contribution | 0.169 | -0.068 | -0.035 | -0.053 | -0.053 | 1.000 | 0.447 | 0.968 | 0.084 | 0.488 | 0.090 | 0.826 | 0.987 | 0.056 |
| factors | 0.982 | 0.976 | 0.978 | 0.979 | 0.984 | 0.447 | 1.000 | 0.138 | -0.009 | -0.380 | 0.273 | 0.248 | 0.057 | 0.000 |
| imme_contribution | -0.017 | -0.049 | 0.060 | 0.045 | 0.045 | 0.968 | 0.138 | 1.000 | 0.094 | 0.430 | 0.174 | 0.878 | 0.995 | 0.101 |
| month | -0.012 | -0.031 | -0.003 | -0.030 | -0.029 | 0.084 | -0.009 | 0.094 | 1.000 | 0.005 | 0.037 | 0.056 | 0.026 | 0.180 |
| saturation_beta | 0.329 | 0.086 | -0.370 | -0.321 | -0.321 | 0.488 | -0.380 | 0.430 | 0.005 | 1.000 | -0.210 | 0.306 | 0.457 | 0.000 |
| saturation_lam | -0.329 | -0.198 | 0.240 | 0.172 | 0.172 | 0.090 | 0.273 | 0.174 | 0.037 | -0.210 | 1.000 | 0.210 | 0.142 | 0.000 |
| spend | -0.121 | -0.294 | 0.211 | -0.098 | -0.098 | 0.826 | 0.248 | 0.878 | 0.056 | 0.306 | 0.210 | 1.000 | 0.587 | 0.038 |
| total_contribution | 0.055 | 0.262 | -0.058 | 0.225 | 0.235 | 0.987 | 0.057 | 0.995 | 0.026 | 0.457 | 0.142 | 0.587 | 1.000 | 0.000 |
| year | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.056 | 0.000 | 0.101 | 0.180 | 0.000 | 0.000 | 0.038 | 0.000 | 1.000 |
| date | factors | total_contribution | spend | year | month | source | c0 | c1 | c2 | c3 | adstock_alpha | imme_contribution | carryover_contribution | saturation_lam | saturation_beta | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56 | 2021-05-01 | atl_dy_kol_feeds_spend | 0.000000e+00 | 0.000000 | 2021 | 5 | Offline | Offline | ATL | ATL | ATL | 0.462723 | 0.000000 | 0.000000 | 1.942170 | 0.008401 |
| 194 | 2024-03-01 | atl_dy_kos_feeds_spend | 2.565592e+04 | 0.000000 | 2024 | 3 | Offline | Offline | ATL | ATL | ATL | 0.387239 | 15720.943500 | 9934.975066 | 1.959948 | 0.005187 |
| 2185 | 2021-02-01 | ctrl_top5_market_share_std | 2.029070e+06 | 1.000000 | 2021 | 2 | Offline | base_Offline | Base | control | ctrl_top5_market_share_std | NaN | NaN | NaN | NaN | NaN |
| 233 | 2023-02-01 | atl_dy_kos_spend | 0.000000e+00 | 0.000000 | 2023 | 2 | Offline | Offline | ATL | ATL | ATL | 0.391561 | 0.000000 | 0.000000 | 1.579287 | 0.009442 |
| 1376 | 2023-01-01 | ec_dy_expert_live_spend | 1.873540e+04 | 103100.765642 | 2023 | 1 | Offline | Offline | EC | EC | EC | 0.152088 | 15885.962441 | 2849.437292 | 2.633879 | 0.004126 |
| 1847 | 2023-04-01 | ec_tmart_cps_spend | 2.762289e+04 | 90299.194534 | 2023 | 4 | Offline | Offline | EC | EC | EC | 0.248986 | 20745.172375 | 6877.719294 | 6.000851 | 0.001523 |
| 1567 | 2021-08-01 | ec_jd_onsite_spend | 1.982995e+05 | 757825.660000 | 2021 | 8 | Offline | Offline | EC | EC | EC | 0.246045 | 149508.886094 | 48790.616076 | 2.333511 | 0.008389 |
| 787 | 2021-08-01 | tmkt_pg_st_spend | 6.822831e+05 | 693750.000000 | 2021 | 8 | Offline | Offline | TMKT | TMKT | TMKT | 0.336020 | 453022.382655 | 229260.715875 | 1.598819 | 0.035437 |
| 2304 | 2022-05-01 | ctrl_competitor_total_sales_std | 4.454926e+06 | 0.862013 | 2022 | 5 | Offline | base_Offline | Base | control | ctrl_competitor_total_sales_std | NaN | NaN | NaN | NaN | NaN |
| 173 | 2022-06-01 | atl_dy_kos_feeds_spend | 0.000000e+00 | 0.000000 | 2022 | 6 | Offline | Offline | ATL | ATL | ATL | 0.387239 | 0.000000 | 0.000000 | 1.959948 | 0.005187 |
| date | factors | total_contribution | spend | year | month | source | c0 | c1 | c2 | c3 | adstock_alpha | imme_contribution | carryover_contribution | saturation_lam | saturation_beta | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016 | 2024-05-01 | ctrl_macro_trscg_p_std | 2.383578e+05 | 0.863747 | 2024 | 5 | Offline | base_Offline | Base | control | ctrl_macro_trscg_p_std | NaN | NaN | NaN | NaN | NaN |
| 2004 | 2023-05-01 | ctrl_macro_trscg_p_std | 2.298006e+05 | 0.832738 | 2023 | 5 | Offline | base_Offline | Base | control | ctrl_macro_trscg_p_std | NaN | NaN | NaN | NaN | NaN |
| 2211 | 2023-04-01 | ctrl_top5_market_share_std | 1.776970e+06 | 0.875756 | 2023 | 4 | Offline | base_Offline | Base | control | ctrl_top5_market_share_std | NaN | NaN | NaN | NaN | NaN |
| 1953 | 2023-06-01 | ctrl_macro_cci_std | -9.882792e+05 | 0.680315 | 2023 | 6 | Offline | base_Offline | Base | control | ctrl_macro_cci_std | NaN | NaN | NaN | NaN | NaN |
| 1210 | 2022-03-01 | ddt_hybrid_spend | 0.000000e+00 | 0.000000 | 2022 | 3 | Offline | Offline | DDT | DDT | DDT | 0.375468 | 0.000000 | 0.000000 | 1.323569 | 0.001716 |
| 2147 | 2022-04-01 | ctrl_own_brand_offline_wd_std | 1.054894e+06 | 0.852410 | 2022 | 4 | Offline | base_Offline | Base | control | ctrl_own_brand_offline_wd_std | NaN | NaN | NaN | NaN | NaN |
| 191 | 2023-12-01 | atl_dy_kos_feeds_spend | 1.531897e+03 | 0.000000 | 2023 | 12 | Offline | Offline | ATL | ATL | ATL | 0.387239 | 938.686528 | 593.210404 | 1.959948 | 0.005187 |
| 1350 | 2025-03-01 | ddt_sampling_spend | 2.031509e+05 | 973169.600000 | 2025 | 3 | Offline | Offline | DDT | DDT | DDT | 0.338139 | 134457.624587 | 68693.254504 | 1.635413 | 0.013428 |
| 1124 | 2023-09-01 | ddt_exhibition_spend | 0.000000e+00 | 0.000000 | 2023 | 9 | Offline | Offline | DDT | DDT | DDT | 0.444562 | 0.000000 | 0.000000 | 1.288085 | 0.006371 |
| 2504 | 2021-09-01 | intercept | 4.160178e+07 | NaN | 2021 | 9 | Offline | base_Offline | Base | intercept | intercept | NaN | NaN | NaN | NaN | NaN |